In the middle of East Austin sits an old warehouse, built in the 1920s. It’s inconspicuous, surrounded by other warehouses and empty lots. Although not obvious from the outside, inside remarkable work is being created. The name fd2s has been heard throughout Austin in various circles, yet most people have their own opinions of what this firm actually does. It’s a marketing firm. It’s a branding
firm … a design firm … an advertising firm … a technology firm. Actually, it’s all of the above, and much more..

fd2s, Inc., named for Fuller, Dyal, and Stamper, has been in business for twenty years, serving clients throughout the world including Brazil, Europe, Japan, and the United States. With forty-four employees, the award-winning firm’s client list includes organizations such as M.D. Anderson Cancer Center, H-E-B Grocery Company, Capital Metro, Embraer, FlightSafety International, The University of Texas, Pilatus Business Aircraft, BMC Software, Delta Air Lines, and many others.

Tom Sicola, the founding principal, President and CEO of SicolaMartin has become one of the most respected leaders in the Austin business community. He has been recognized as the Ernst & Young 2001 Entrepreneur of the Year, 1997 Man of the Year by the Austin Advertising Federation, 1994 Entrepreneur of the Year Award finalist and 1990 Small Businessman of the Year. His company, SicolaMartin, founded in 1985 with his partner, Steve Martin, is one of the most well-known technology-focused B2B marketing and advertising firms in the country. Their clients are a who’s who of the high-tech industry, including tech powerhouses like Citrix Systems, Novell, Motorola, IBM, Dell and HP.

UNIQUE APPROACH
fd2s’ team is comprised of highly talented professionals with expertise in diverse and complementary areas such as brand strategy, architecture, art direction, copywriting, graphic design, research, technology, and engagement managers.
The idea of bringing diverse creative talents together in one studio was conceived in the late 1970s and early 1980s by Herman Ellis Dyal, fd2s’ Chief Executive Officer and Chief Creative Officer. While working as an architect in New York City, he was fascinated by the varying creative talents of friends and colleagues. He envisioned that a combination of complementary talents could be brought into one
studio. Austin was the chosen site. “I was interested in intermingling disciplines that are normally discrete, and in Austin was able to combine my architecture and
graphic design skills with Larry Fuller’s copywriting and editing and Steve Stamper’s environmental design orientation to launch our firm,” expresses Dyal. In Austin, where specialty firms are the norm, fd2s’ openminded approach is proving to be very successful for the firm. Under the leadership of Herman Dyal, the firm has developed into an extraordinary organization. “We believe that the market is increasingly looking beyond traditional, ‘parceled’ professional firms,” asserts Herman. By bringing various disciplines together, under one roof, the team has excelled.